Why Berry Alliance?


Major retailers in the UK are increasingly seeking to reduce the cost of supply by compressing and streamlining the supply chain.

Major Retailers in the UK are increasingly seeking to reduce the cost of supply by compressing and streamlining the supply chain. Sourcing direct from growers is one significant way to achieve this but growers do not have the local or UK based infrastructure to manage supply effectively. Berry Alliance was established to provide this infrastucture. The contract to supply is always between the grower and the retail customer, with Berry Alliance facilitating the relationship and completing the link with the retail customer.